Hootsuite

I've been a Hootsuite user for 3 years, this application is a "control center" for your social media sites. It's a web based app, so it works on a PC, a Mac, and there are Android and iPhone apps available for use on your phones. It is a free system that works well for one user to manage their social sites. They also have a for-pay version that allows multiple people from our office to control our various Twitter and Facebook accounts. If you have Twitter, Facebook and Linkedin accounts, you can post messages and updates to either or all of these sites through one place - Hootsuite. Each of your social sites is represented as a tab across the top of the screen. When you click on a tab, you get to select which components (called feeds) of that social media site you see. For example, Twitter users can choose to see the Home feed, a list of all incoming tweets from your followers, the tweets you have sent, your Direct Mails (DM) incoming and outgoing, and a list of any tweets in which your Twitter handle has been mentioned. It's neatly organized all on one page, a page you can rearrange or customize anytime you'd like! See below...

If you have information you'd like to share on your Linkedin, Facebook or Twitter sites simultaneously, that's easily done with Hootsuite. Post a message, links to other sites, photos or video and then decide which of your social sites will get it. Type message once and launch to all with one click of the SEND NOW button. A big convenience for those with multiple accounts.

Hootsuite also allows for scheduling of your messages. Let's assume you wanted to send a message tomorrow afternoon through Facebook or Twitter to coincide with an event. This message could be a reminder to others as to what they should prepare or bring to the event. You can schedule a message to be sent on a certain date at a particular time without you having to launch it right then - Hootsuite will do it for you! 

I recommend this app for franchisees and anyone trying to keep their social presence current. It is not recommended that you post every bit of info to all of your social sites. For example, hashtags are best on Twitter, longer messages are best on Facebook, etc. What a time saver Hootsuite can be, especially when you use the service on your mobile devices along with a desktop PC or Mac. Here's the website, download the free version and start organizing your social media efforts.

Hootsuite website