Yelp.com was originally just a restaurant review site. People could leave reviews of where they've eaten and others read the reviews and decide for themselves if they'd like that type of dining/eating experience. As of late, Yelp is changing to become involved promoting all types of businesses, which bodes well for our franchisees. You can enter a business profile and "claim" your location similar to Google Places, Yahoo, Bing, etc. It's easy to do and has shown to help your free SEO efforts once people visit the Yelp entry for your business and leave reviews. You can create a free Yelp Business Account which allows you to get your business listed on the Yelp site and gives you the opportunity down the road to advertise on Yelp if you choose.
Here's a link to a quick video about Yelp and the Business Accounts.
Just a neat tip on a Friday!
-dm