It's kind of hard to believe all that transpired at CES. I saw so many companies with such an effort to promote their goods, it was, as always, amazing! I did bring back a good amount of follow up material, some I sorted through today, a week and two days after returning from Las Vegas. So much of what we do is being recorded and tracked... I wonder if all this data is really being used? I mean we collect data here, some is very necessary, some we may never touch. What about you in your business? If you haven't yet started putting your customer's emails in an easy to use program to "tickle" them about your specials or to deliver thank you notes... you are remiss. We can do today easily what was only a marketer's dream 5 years ago. It's inexpensive to collect and launch email blasts through programs like Constant Contact. You can do this.
The next version of our websites for franchisees will include services like this... for BillboardConnection and FranchiseMart, very soon. For Australia SIGNARAMA and EmbroidMe franchisees, very soon. For US SIGNARAMA franchisees, the new look websites will compliment the MyOnlineSign initiative we are launching. So keep an ear to the ground as we announce new things in this new year!
-dm